The PPC Cement campaign has gone in an interesting direction to showcase just how much more cement is in every one of its bags compared to its competitors. In contrast to its very direct and informative tag line, "Get 15% more cement from every bag," the images used are exciting and fantastical.
Created by The Jupiter Drawing Room, an ad agency based in Johannesburg, South Africa, the PPC Cement campaign features the very large handprints of Optimus Prime, Godzilla and King Kong. When compared to the much smaller concrete slabs used for human celebrities such as Paul Newman and Sophia Loren, the PPC Cement campaign really illustrates how big of a difference 15% can make.
Fictionalized Handprint Ads
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