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The Postalco Totem Key Holder Keeps Things on the Straight and Narrow

 - Jul 3, 2013
References: & coolhunting
Long and sleek, the Postalco Totem Key Holder is a great alternative to the traditional keyring. All things considered, the keyring may be very practical and timeless, but shaking things up never hurt anyone. Instead, by doing so, it challenges people's reliance on the familiar instead of pursuing other avenues of creativity, function and more.

The Postalco Totem Key Holder does that in a stylish way. Mike Abelson, Postalco co-founder, points out, "It's the simple things that are the hardest to redesign." A linear solution to the pocket-consuming keyring, this holder slips securely into pockets while letting the bulk of the keys to hang outside of it. There is no need to worry that it will slip out, though, as the brass material is quite weighty.