Survivalist Couture

Jana Pijak Discusses Her Favorite Examples of Post Apocalyptic Fashion

With so many films out there with dystopian themes -- from The Hunger Games to the recent release of Insurgent -- it is no surprise post apocalyptic fashion is hitting the runways. Trend Hunter Writer and Editor Jana Pijak shares her top picks for survivalist couture, from apocalyptic apparel to hazmat suit fashions to anti-germ transit jackets.

One example of post apocalyptic fashion is an Antonio Guzzardo editorial with a dystopian theme, complete with bio-hazard graphics and even gas masks. Inspired by a
movie, experimental upcycled fashion consists of sustainable wearable items mixed with conceptual pieces. A QIAODAN Menswear Collection was presented during the ebola outbreak, and its hazmat-inspired attire acted as a commentary on society's fear of disease. In a similar vein, the Germinator coat has anti-bacterial properties for commuters.

Post-apocalyptic Fashion
Opportunity to create sustainable upcycled wearable items mixed with conceptual pieces for a dystopian future.
Hazmat-inspired Apparel
Opportunity to design protective clothing that combines functionality and style.
Anti-germ Transit Wear
Opportunity to create fashionable clothing items with anti-bacterial properties for everyday commuters.

Sectors Adopting This

Fashion
Creating new trends in fashion industry that cater to the growing demand of post-apocalyptic fashion.
Healthcare
Designing protective clothing for healthcare workers that are stylish and functional.
Transportation
Developing anti-bacterial clothing for commuters that can provide a safer and healthier travel experience.
SCORE
1.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 3%
Activity 21%
Freshness 8%