As part of Portugal's Agitagueda art festival, a popular shopping mall was decorated with hundreds of colorful umbrellas. The umbrellas were suspended from the roof to achieve a floating effect. Their bold hues and translucent fabric caused the sunlight streaming through the skylight to take on a dreamlike shade of blue, green, pink, red or orange.
This umbrella installation is a wonderful display of whimsical art combined with childlike fantasies; it's almost as if Mary Poppins had created this exhibit as a child. Photographs of patrons show them walking among the umbrellas while looking up and gazing in disbelief at the floating rainbow just above them.
Oftentimes public art can be a nuisance, requiring pedestrians to walk around the installation or otherwise inconveniencing them but this Portugal shopping mall figured out that public art is a lot more lovable when it's taken to the sky.
Why This Trend Is Growing
- Roof-based Installations
- Designing roof-based installations to create whimsical and artistic experiences for mall shoppers
- Translucent Floatation Decor
- Using translucent materials in decor to create a dreamlike experience with natural light
- Interactive Installations
- Creating interactive installations that encourage patrons to engage with the art and surroundings
Industries Being Reshaped
- Shopping Malls
- Mall owners can invest in unique decor to create memorable shopping experiences for customers
- Art Exhibitions
- Art exhibitions can embrace the use of different mediums and installation formats to evoke emotions from visitors
- Outdoor Venues
- Outdoor venues can invest in interactive installations for events to create an immersive experience for guests
