The PopUP Forest is a recently launched Kickstarter campaign aiming to fund an installation that would transform New York City's Times Square into a temporary faux forest.
The ambitious initiative is being pioneered by an ecologist with a vision to turn the commodified urban square into an inspiring space filled with shipping containers that house plants, trees and shrubs. Additionally, the PopUP Forest would feature live ecosystem noises amplified through a sound system.
The project has a Kickstarter funding goal of $25,000 and aims to awaken individual city dwellers to the many ways in which they have become detached from nature. By creating a temporary glimpse of nature in what is considered the most man made city in the world, this project will both inform and inspire.