The Popeyes $10 Sampler is a new menu item from the QSR brand that will offer patrons with a way to enjoy a wide variety of fare instead of having to choose one or two items only. The meal includes two pieces of bone-in chicken along with two chicken tenders, eight pieces of shrimp, two biscuits and a choice of two sides as well. This makes the meal perfect for two people or patrons who are extra hungry to get the most bang for their buck.
The Popeyes $10 Sampler is a limited time offering that is available at select locations now. The menu item speaks to the increased popularity of sampler-style meals as consumers seek out more variety when dining out.
Image Credit: Popeyes
What's Driving This Trend
- Sampler-style Meals
- The popularity of sampler-style meals is growing as consumers seek out more variety when dining out.
- Value Meal Deals
- QSR brands can offer value meal deals to provide patrons with a way to enjoy a wide variety of fare instead of having to choose one or two items only.
- Limited Time Offerings
- Limited time offerings like the Popeyes $10 Sampler can create hype and urgency for patrons to visit QSR locations.
Who This Affects Most
- Quick Service Restaurants
- QSR brands can create more variety-packed meal deals to satisfy consumers' desire for greater variety in their meal options.
- Food and Beverage
- The trend towards sampler-style meals can drive innovation in the food and beverage industry to create more variety in meals and packaging options for consumers.
- Marketing and Advertising
- Limited time offerings like the Popeyes $10 Sampler can be used as a marketing tool in the advertising industry to drive hype and traffic for QSR brands.
