Argentinean designer Emiliano Aranguren took a new approach to typography by using pop culture quotes. He created bold black and white images that depict iconic quotes from famous personalities by using graphic design techniques.
Aranguren makes the quotes attributable by placing them in the form of an object that easily identifies with the person who made the quote. For example, he used the shape of a movie camera the feature the quote “The good ideas will survive” from famed director Quentin Tarantino.
Another example includes the quote “Your focus determines your reality” from another Hollywood director named George Lucas. Lucas is known for directing the Star Wars films so Aranguren formatted the typography aptly in the shape of Darth Vader’s mask.
What's Driving This Trend
- Pop Culture Typography
- Designers can create innovative typographic works by using pop culture quotes and graphic design techniques.
- Quotation Objectification
- Turning quotes into identifiable objects can lead to more memorable and impactful designs.
- Iconic Quote Depiction
- Using bold black and white images to depict iconic quotes can be a unique and visually appealing approach to typography.
Who This Affects Most
- Graphic Design
- Pop culture typography offers a new approach for graphic designers to create impactful and memorable designs.
- Advertising
- Using iconic quotes from pop culture in advertising can immediately attract attention and recognition from audiences.
- Merchandising
- Designing products such as posters or clothing with pop culture typography can tap into fan culture and boost sales.
