Pyry Tamminen has invented a new form of sports equipment, the Pool Sprint, for underwater sports. The Pool Sprint is being described as the new era of running and could take water sports to a new level. The Pool Sprint is actually a submersible running track or mat that comes with specially gripped shoes to enable maximum performance.
Pyry Tamminen's Pool Sprint was also presented at the 2010 New York Design Week.
Implications - Health-conscious consumers are constantly seeking new methods of exercise that are active and innovative. These customers seek specialized equipment for their various sports and practices. Companies can appeal to athletic demographics by manufacturing tailored sporting equipment.