A Pollo Campero sandwich is joining the QSR chain's menu, marking a first for the company that's widely known for its juicy fried chicken entrees.
Before launching the sandwich, the team at Pollo Campero went through a rigorous testing process to ensure that each ingredient complemented the next. The result is a simple but flavorful chicken sandwich that guests are sure to crave after they've tried it. The sandwich boasts mouth-watering crispy chicken that's seasoned to perfection, sweet pickles, and a brioche bun. Those looking to cut back on excess oil and calories can also order a grilled version of the chicken sandwich with the same toppings.
Federico Valiente, the chain's USA director of marketing, spoke to the launch, stating “Our chicken sandwich offers a new way to enjoy our famous fried or grilled chicken recipes for those who are looking for flavorful, juicy perfection on a bun.”
Image Credit: Pollo Campero
Key Themes Behind This Trend
- Gourmet Fast Food
- Fast food chains experiment with elevated ingredients and flavors to create unique menu items.
- Menu Diversification
- Fast food chains expand their menus to cater to diverse consumer preferences.
- Healthy Fast Food
- Fast food chains offer healthier options to appeal to health-conscious consumers.
Where This Applies
- Fast Food
- Fast food chains are constantly innovating their menus to attract and retain customers.
- Food and Beverage
- The food and beverage industry is becoming more diverse and offering healthier options.
- QSR
- Quick service restaurants are expanding their menu offerings to include more diverse options.
