Polaroid photos were believed to be going the way of other old-fashioned mediums but have since experienced something of a resurgence which is being acknowledged by the brand with the new Polaroid OneStep 2. The instant camera comes as an upgraded version of the original 1977 model, which incorporates an updated aesthetic, a precision shutter system and much more.
Despite shifting to smartphones for their primary means of photography, consumers find charm and intrigue in the nostalgic methods of yesteryear. The Polaroid OneStep 2 is an example of this, which will provide physical prints in seconds without the option to post them online. This speaks to a growing need for physical keepsakes over just Instagram account tags and posts.