Polaroid has launched the new 'Polaroid Now+,' a retro, analog camera with Bluetooth connectivity, an accompanying app, and five physical lense filters. In addition, for the first time, the company is including clip-on filters with the camera, which can be attached to the lens to deepen or saturate the contrast of photos or used to add effects like orange, blue, red, yellow, and starburst coloring.
What really sets this model apart from previous Polaroid offerings is its improved software elements. Users can connect the camera to the Polaroid Originals app, updated with new features, including aperture priority and tripod mode. Users will also be given the option to switch between light painting, double exposure, and manual mode via the app.