AI-powered vehicle interfaces are transforming infotainment systems into more conversational and customizable digital environments. Hyundai Motor Group’s Pleos Connect combines a mobile-inspired interface with Gleo AI, a large language model-powered voice assistant capable of interpreting contextual requests, processing multiple commands and controlling vehicle functions. Drivers can use natural speech for navigation, climate settings and information searches, while an open App Market provides direct access to third-party services. OTA updates will continuously expand the platform’s features and performance.
Pleos Connect supports Hyundai Motor Group’s transition toward software-defined vehicles while creating a platform that can evolve after purchase. The Group plans to equip approximately 20 million Hyundai, Kia and Genesis vehicles with the system by 2030. Opening the ecosystem to outside developers can expand available services, encourage partnerships and create new digital revenue opportunities while strengthening long-term relationships with drivers.
Image Credit: Hyundai
Why This Trend Is Growing
- Conversational Car Interfaces
- Natural-language assistants in vehicles are reshaping infotainment into adaptive environments where drivers can control functions, access information and personalize mobility experiences with less friction.
- Software-defined Vehicles
- OTA-enabled platforms allow automakers to improve features after purchase, creating recurring value models and longer digital relationships with vehicle owners.
- In-car App Ecosystems
- Open app marketplaces inside vehicles are turning dashboards into service hubs where third-party developers can introduce navigation, commerce, entertainment and productivity experiences.
Industries Being Reshaped
- Automotive Technology
- Connected vehicle platforms are creating new differentiation through AI assistants, continuous software upgrades and deeper integration between hardware and digital services.
- Voice AI
- Context-aware language models are expanding beyond phones and smart speakers into mobility settings where multi-command processing and vehicle control can improve user convenience.
- Digital Services
- Embedded app markets in cars are opening new channels for subscriptions, partnerships and data-driven services tailored to drivers and passengers.
