The PlayArte Pictures Ads Depict Steve Jobs' Revolutionary Ideas
Leslie Chen — September 29, 2013 — Pop Culture
References: refcomunicacao.br & adsoftheworld
Steve Jobs is undoubtedly one of the most influential figures of this generation, and these ads for PlayArte Pictures in promotion of his latest biopic 'JOBS,' illustrates exactly why that is.
Coming from ad agency R.E.F. Comunicação in São Paulo, Brazil, the campaign consists of four print ads that depict different ways in which Jobs changed modern society. The images use his signature circle-shaped glasses to frame the shot, which include a Walkman transformed into an iPod and a rotary phone turned into an iPhone. The ads are paired with the copy "The man who saw things differently."
This campaign for PlayArte Pictures perfectly displays the premise behind the movie 'JOBS,' bringing to life the Apple CEO'S ideas and visions into a collection of engaging images.
Coming from ad agency R.E.F. Comunicação in São Paulo, Brazil, the campaign consists of four print ads that depict different ways in which Jobs changed modern society. The images use his signature circle-shaped glasses to frame the shot, which include a Walkman transformed into an iPod and a rotary phone turned into an iPhone. The ads are paired with the copy "The man who saw things differently."
This campaign for PlayArte Pictures perfectly displays the premise behind the movie 'JOBS,' bringing to life the Apple CEO'S ideas and visions into a collection of engaging images.
Trend Themes
1. Transformation of Technology - The PlayArte Pictures ads depict how Steve Jobs transformed outdated technology into revolutionary devices, suggesting a trend towards transforming and updating technology.
2. Celebrity-inspired Promotions - The campaign for 'JOBS' featuring Steve Jobs illustrates a trend in using influential figures to promote movies, suggesting an opportunity for other industries to leverage celebrity endorsements.
3. Visual Storytelling in Advertising - The PlayArte Pictures ads creatively tell the story of Steve Jobs' impact through visual representations, indicating a trend towards using visual storytelling techniques in advertising.
Industry Implications
1. Film & Entertainment - The 'JOBS' biopic campaign highlights the potential for innovative marketing strategies in the film and entertainment industry, such as leveraging influential figures.
2. Technology & Electronics - The transformation of outdated technology in the PlayArte Pictures ads presents an opportunity for the technology and electronics industry to adopt disruptive innovation by modernizing existing products.
3. Advertising & Marketing - The use of visual storytelling in the PlayArte Pictures ads suggests a potential disruptive innovation opportunity for the advertising and marketing industry to engage audiences through creative narratives.
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