Playtex Sport recently created a new grant program called 'Play On Canada' that encourages women to pursue their athletic goals. While there are a huge number of women who play high school sports, a larger portion of these women eventually give up their sport compared to men. In order to combat their phenomenon, Playtext Sport is giving away grants that will help more women stay in the game.
As part of its Play On Canada grant program, Playtext Sport is giving high school teams across the country up to $5,000 in funding. The company will give out a total of $50,000, which is meant to help female athletes afford everything from participation fees and transportation to uniforms and equipment. The overall goal is to eliminate some of the barriers that prevent women from continuing to pursue the sports they love.
Key Themes Behind This Trend
- Women in Sports
- Opportunity for innovation in creating more grants and programs to encourage and support female athletes to stay in sports and pursue their athletic goals.
- Grants for Athletes
- In view of the Playtex Sport's Play On Canada grant program, other industries can create innovative funding programs that help struggling athletes advance their careers.
- Accessible Athletic Equipments
- Development of affordable sports equipment targeted at women to eliminate the barriers that prevent them from participating in sports to support athletic goals.
Where This Applies
- Sporting Goods
- Sporting goods companies can create athletic equipment designed specifically for women to make participation more accessible.
- Education
- Educational institutions can provide funding for high school and college-aged women's sports teams, and place emphasis on the importance of extracurricular activities in colleges and universities.
- Personal Finance
- Financial institutions can offer specialized loans and sponsorships that provide women athletes and their teams aid in achieving their goals by reducing financial obstacles.
