Two woman from Egypt have banded together to save the economy by reusing plastic. They are aiming to increase awareness for the environment instead of damaging it. Ranie Rafie and Yara Yassin, two Egyptian product designers, discovered the huge amount of plastic waste Egypt was producing annually and took the matter into their own hands.
They launched the company Up-Fuse, where they create backpacks, tote bags and accessories made from upcycled plastic bags. The Up-Fuse site reads: "We are working on encouraging the use of eco-friendly and upcycled materials, merging between sustainable products, genuine design and social responsibility."
Upcycling improves the quality of the material and uses less energy and electricity. Egypt produces three millions tons of plastic each year. Using this upcycling Rafie and Yassin are saving the environment one bag at a time and remaining to be fashionable.