Plastic film packaging often ends up in the trash but Nature Valley is changing this with the first plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle. The brand's Crunchy granola bar boasts new packaging that's designed to push Nature Valley closer to its commitment to 100% recyclable packaging by 2025.
As with any change in packaging, consumers will be educated on the Store Drop-Off recycling system. It's estimated that more than 90% of Americans are within 10 miles of a Store Drop-Off recycling location and that means there's the potential for 295 million people to participate in Store Drop-Off recycling.
Nature Valley purposefully chose not to patent the innovative recyclable wrapper so that the technology may be applied to products by other food brands.
What's Driving This Trend
- Recyclable Packaging
- Brands can innovate by developing and promoting recyclable packaging solutions to reduce waste and improve sustainability.
- Store Drop-off Recycling
- Businesses can take advantage of existing drop-off recycling infrastructure and educate consumers on how to properly recycle plastic film packaging.
- Patent-sharing
- Brand leaders can collaborate on patent-sharing to increase adoption of eco-friendly packaging to promote a more sustainable future.
Who This Affects Most
- Food Manufacturing
- Food manufacturers can adopt recyclable packaging solutions and share patents with other brands to improve sustainable practices.
- Retail
- Retailers can play a role in promoting and educating consumers on Store Drop-Off recycling to reduce landfill waste and support sustainable efforts.
- Waste Management
- Waste management companies can partner with businesses to create innovative solutions for improving plastic film packaging recycling and reduce landfill waste.
