Plastic film packaging often ends up in the trash but Nature Valley is changing this with the first plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle. The brand's Crunchy granola bar boasts new packaging that's designed to push Nature Valley closer to its commitment to 100% recyclable packaging by 2025.
As with any change in packaging, consumers will be educated on the Store Drop-Off recycling system. It's estimated that more than 90% of Americans are within 10 miles of a Store Drop-Off recycling location and that means there's the potential for 295 million people to participate in Store Drop-Off recycling.
Nature Valley purposefully chose not to patent the innovative recyclable wrapper so that the technology may be applied to products by other food brands.