The current issue of Dansk magazine features this unusual editorial which sees Norwegian model Siri TollerÃ¸d work some recyclables in a quirky way.
Who knew that crumpled-up magazine pages worn as a hat, plastic wrap as clothing and writing all over yourself with a black felt tip pen could be made to look sexy?
The stylist for this 'plastic fantastic' photo shoot was Simon Rasmussen and the photographer was Henrik BÃ¼low.
Implications - Eco-conscious consumers are constantly seeking new and innovative green habits to incorporate into their lifestyles. These consumers appreciate products that are constructed from recycled and upcycled materials as they are gentler on the planet while reflecting their environmental values to their peers. Companies can appeal to green demographics by manufacturing eco-friendly products made form recyclable materials.