The Long John Silver's Plant-Based Seafood is Arriving Now
Michael Hemsworth — July 19, 2021 — Lifestyle
The Long John Silver's Plant-Based Seafood is being launched by the brand in partnership with Good Catch to offer consumers in California and Georgia with a fish-free option to try out. The menu includes the Plant-Based Breaded Crab-Free Cake and the Plant-Based Breaded Fish-Free Fillet, which are both characterized by their authentic flavor and texture. The plant-based Breaded Crab-Free Cake is crafted with a lump crabmeat-like ingredient, while the Plant-Based Breaded Fish-Free Fillet features a texture that's similar to flaky whitefish.
The Long John Silver's Plant-Based Seafood is being test marketed by the brand exclusively at five locations where it will only be available for a limited time only or while supplies last. The products speak to the continued interest in plant-based meat alternatives amongst a growing number of consumer demographics.
Image Credit: Long John Silver’s
The Long John Silver's Plant-Based Seafood is being test marketed by the brand exclusively at five locations where it will only be available for a limited time only or while supplies last. The products speak to the continued interest in plant-based meat alternatives amongst a growing number of consumer demographics.
Image Credit: Long John Silver’s
Trend Themes
1. Plant-based Seafood Alternatives - The development of authentic-tasting plant-based seafood products creates new opportunities to cater to environmentally conscious consumers who want to reduce their seafood intake and carbon footprint.
2. Test Marketing Products - Limited-time test marketing of plant-based seafood by brands can be used as a benchmark to assess consumer acceptance of the product and offer insights into market demand and areas for improvement.
3. Increased Demands for Plant-based Products - As consumers are increasingly looking for plant-based versions of their favorite foods, brands need to continue innovating and expanding their product lines to cater to the growing demand for plant-based products.
Industry Implications
1. Fast Food Industry - Fast Food restaurants can now offer customers healthy plant-based options that cater to consumers' preferences for more sustainable and vegan-friendly choices.
2. Food Manufacturing Industry - Manufacturers can develop new plant-based seafood products to provide consumers with a healthy and sustainable alternative to traditional seafood products.
3. Plant-based Meat Industry - Plant-Based meat companies can extend their product ranges to include plant-based seafood products on the growing market demand for healthy, environmentally friendly, and vegan-friendly options.
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