Places + Faces, a streetwear brand that's fronted by renowned hip hop photographer duo Ciesay and Soulz, returned for the season with a fresh lookbook that features its apparel on models who pose against an international range of backdrops.
By featuring the pieces in Toronto, Shanghai, Paris, and Milan, Places + Faces speaks to the collection's many sources of inspiration. Many of the pieces are brightly colored and come imbued with bold graphics to make them stand out even more. An of example are the vibrant crimson-hued hoodies that are worn by models is multiple images. On the fronts of them, Places + Faces' name is included in large block letters. On the backs, large crosses are featured.
Key Themes Behind This Trend
- International Streetwear Brand Collaborations
- There is an opportunity for streetwear brands to collaborate with photographers and filmmakers to create highly visual and immersive lookbooks that showcase their apparel in different cities and cultures.
- Bold Graphics and Colors in Streetwear Design
- An opportunity exists for streetwear brands to utilize bold graphics and bright colors to create eye-catching and unique pieces that appeal to consumers looking for individuality and self-expression.
- Streetwear and Influencer Culture
- There is a growing trend of streetwear brands partnering with social media influencers to create branded content that resonates with young consumers and reaches a wider audience through their social platforms.
Where This Applies
- Fashion and Apparel
- Streetwear brands and fashion retailers can incorporate bold graphics and bright colors in their collections to appeal to consumers looking for unique and expressive clothing.
- Photography and Filmmaking
- There is an opportunity for photographers and filmmakers to collaborate with streetwear brands, producing immersive and visually stunning campaigns and lookbooks.
- Social Media and Influencer Marketing
- Brands can partner with social media influencers to create branded content that resonates with young consumers and co-create products that align with their interests and values.
