Titled 'Piece of the Pie,' this recently launched customer rewards program from Domino's lets patrons create a personal pizza profile on the brand's website. Appealing to millennials, the pizza profile page is modeled after traditional social media platforms like Facebook or Twitter.
Once logged in, Domino's patrons can customize orders to their liking and can track purchases in order to receive exclusive offers and discounts. When ordering online through their pizza profile, users will earn points toward a free pizza at their next point of purchase and will have quick access to past order info.
Moreover, members of this customer rewards program will also have access to news about new menu items that will be hitting stores and will be able participate in limited promotions within their city.
Key Themes Behind This Trend
- Personalized Ordering
- Opportunity for businesses to create customer profiles and offer customized experiences.
- Customer Rewards Programs
- Opportunity for businesses to incentivize customer loyalty and improve customer retention.
- Social Media-inspired Platforms
- Opportunity for businesses to leverage familiar social media interfaces for customer engagement.
Where This Applies
- Food and Beverage
- Opportunity for restaurants and food delivery services to enhance customer experience through personalized ordering and rewards programs.
- Technology
- Opportunity for technology companies to develop software or platforms that enable personalized ordering and customer rewards programs.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to assist businesses in creating personalized ordering platforms and customer rewards programs.
