Titled 'Piece of the Pie,' this recently launched customer rewards program from Domino's lets patrons create a personal pizza profile on the brand's website. Appealing to millennials, the pizza profile page is modeled after traditional social media platforms like Facebook or Twitter.
Once logged in, Domino's patrons can customize orders to their liking and can track purchases in order to receive exclusive offers and discounts. When ordering online through their pizza profile, users will earn points toward a free pizza at their next point of purchase and will have quick access to past order info.
Moreover, members of this customer rewards program will also have access to news about new menu items that will be hitting stores and will be able participate in limited promotions within their city.