Pizza is the New Black is a clever and colorful self-promotional campaign from Parisian design studio Black Pizza. Black Pizza is a French creative firm that specializes in digital branding and web and mobile design. The campaign is supposed to represent how Black Pizza approaches work for a client, with attention paid to every detail.
Black Pizza worked with food stylist Julie Basset and photographer Erwan Fichou to create a memorable series of color-blocked inedible pizzas, an image that both represents the studio's namesake and a staple snack ubiquitous with any image of pop culture.
Some of the zany items that appear in the 11 inedible color-blocked art pizzas include Chapstick, a rubber duck, an iPhone case, a crab, bubblegum, Werther's Originals, cacti and a ping pong ball.
Why This Trend Is Growing
- Digital Branding
- Opportunity to create innovative and visually appealing digital branding campaigns that capture attention and convey brand messaging in unique ways.
- Pop Culture Influenced Design
- Opportunity to incorporate popular cultural references into design projects, adding a fun and relatable element for target audiences.
- Color-blocked Art
- Opportunity to explore the use of color-blocking techniques in art and design to create visually striking and eye-catching pieces.
Industries Being Reshaped
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to develop creative campaigns that showcase their clients' brands using innovative and visually appealing techniques.
- Design and Creativity
- Opportunity for designers to create unique and memorable visuals that incorporate elements of popular culture and color-blocking techniques.
- Food and Beverage
- Opportunity for food and beverage companies to collaborate with designers and artists to create visually appealing and attention-grabbing packaging and promotional materials.
