The 'Leggera' from Pizza Express is a Deceivingly Expensive Meal
Jacqueline Parrish — October 29, 2009 — Lifestyle
References: pizzaexpress & blogs.telegraph
In an effort to save money during this economic crisis, Pizza Express has come up with a novel, yet hypocritical way to cut down on ingredient costs, while providing a genius marketing scheme revolving around health.
Pizza Express is offering a special 'Leggera' (which translates as “light”) pizza that has a hole cut out in the middle and only contains five hundred calories per slice. The Pizza Express Leggera pizza may sound like a cost efficient way to cut down on calories, but the kicker is that it actually costs more than a pizza without a hole.
Pizza Express is offering a special 'Leggera' (which translates as “light”) pizza that has a hole cut out in the middle and only contains five hundred calories per slice. The Pizza Express Leggera pizza may sound like a cost efficient way to cut down on calories, but the kicker is that it actually costs more than a pizza without a hole.
Trend Themes
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Recession Comfort Food — Opportunity for restaurants to innovate with affordable indulgent menu options during economic downturns.
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Health-based Marketing — Potential for companies to promote healthier versions of their products as a marketing strategy for attracting health-conscious consumers.
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Calorie-conscious Offerings — Growing demand for menu items with lower calorie content presents opportunities for restaurants to develop new low-calorie alternatives.
Industry Implications
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Restaurant Industry — Restaurants can explore creative ways to offer affordable and indulgent comfort food options during economic crises.
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Food and Beverage Marketing — Marketing professionals can tap into the trend of health-based marketing by promoting the health benefits of their products.
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Health and Wellness Industry — The demand for low-calorie options presents opportunities for industry players to develop and market healthier alternatives.
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