PixMob Bracelets Lit Up Fans at Three NBA Arenas

 - Feb 6, 2017
References: pixmob & sacbee
PixMob is a Montreal-based company with technology that's been used in opening games across the NBA. But rather than offering something like shot clocks or massive display screens, the company has brought its coordinated, audience-worn wearable technology to bear on the basketball experience. PixMob's wearables contain multi-colored LEDs that light up in unison with one another, creating impressive light shows out of the fans themselves.

At NBA games, fans receive their PixMob wristbands when they enter the arena. On the part of each fan, all they have to do is simply don the bracelet — PixMob software controls the patterns that light up the LEDs, from complete unison to coordinated and varied effects. PixMob's bracelets have been used at the Cleveland Cavaliers', LA Clippers', and Sacramento Kings' home openers.