Big Battery Cell Phones

Alcatel's Pixi 4 Plus Power is a Smartphone that Doubles as a Power Bank

While many phones advertise their cameras, their speed, or their applications, Alcatel's new Pixi 4 Plus Power is all about its battery. As its name indicates, the phone has a truly impressive power source that is far ahead of most other smartphone batteries.

In terms of specs, Alcatel's Pixi 4 Plus Power's battery has 5,000 mAh of juice. For those who might not be able to contextualize that number, it means that the phone can go 2.7 days without being charged, even under heavy use. According to the Alcatel site, that translates to 22 hours of WiFi browsing, 14 hours of video streaming, or five days of playing music non-stop.

With all that power, the Pixi 4 Plus Power can even charge other devices, filling an entire tablet or 1.3 average smartphones.

Battery-focused Smartphones
Opportunity for companies to create smartphones focused on battery life to cater to the needs of users who prioritize longevity and power.
Phones as Power Banks
The availability of smartphones that can also charge other devices is a growing trend that presents innovative opportunities for companies to expand their product offerings.
Extended Battery Life
The demand for smartphones with extended battery life presents an opportunity for companies to differentiate themselves by focusing on this aspect of their products.

Where This Applies

Mobile Phones
The mobile phone industry can leverage the trend of battery-focused smartphones by creating new models with improved battery life.
Consumer Electronics
Companies in the consumer electronics industry can develop new products that integrate the feature of phones being used as power banks.
Portable Chargers
The portable charger industry can face challenges as smartphones with larger batteries become increasingly popular, forcing companies to reevaluate the design and functionality of their products to stay ahead of the curve.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 77%
Freshness 8%