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Greek-Themed Pita Sandwiches

The New Gyros from Arby's Put a Greek Twist on Roasted Beef

— April 4, 2016 — Lifestyle
Arby's recently re-introduced two popular pita sandwiches to its permanent menu. Following in the footsteps of chains such as Taco Bell, Arby's has decided to bring back old menu items as a way of drawing in infrequent customers.

The new Gyros from Arby's are pita sandwiches made with the chain's signature deli meat. Each pita comes with a choice of thinly sliced roast beef or turkey, along with tzatziki sauce, Greek seasoning, red onions, tomatoes and lettuce. The combination of traditional Greek toppings with Arby's signature deli meat is designed to appeal to consumers interested in enjoying familiar dishes in new ways.

To celebrate the return of the Gyros, Arby's is running a limited-time promotion that allows customers to order two pitas for just $6.
Trend Themes
1. Menu Revival - Bringing back old menu items to attract infrequent customers presents an opportunity for restaurants to tap into nostalgia and create a sense of excitement.
2. Fusion Cuisine - Combining traditional Greek flavors with a well-known deli meat like roast beef or turkey offers an opportunity to create unique, cross-cultural food experiences.
3. Limited-time Promotions - Running time-limited promotions, like the offer to order two pitas for $6, can generate buzz, increase sales, and incentivize customers to try new menu items.
Industry Implications
1. Fast Food - Fast-food chains can explore the menu revival trend to breathe new life into classic items and attract customers who may have overlooked them in the past.
2. Casual Dining - Casual dining restaurants can embrace fusion cuisine by incorporating elements of different culinary traditions into their menus, providing unique dining experiences to their customers.
3. Food Promotion and Marketing - The use of limited-time promotions can be harnessed by food promotion and marketing agencies to create urgency, drive sales, and attract attention to new or underappreciated dishes.
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