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Anti-Gentrification Apparel

Piritees Apparel Draws on Influences From El Barrio in New York City

— May 16, 2018 — Fashion
Born as a means of self-expression, Piritees apparel places an emphasis on pioneering clothing for the "bold, unapologetic, and multifaceted person." Founded by Sandra Martinez, also known as 'Bibi,' this apparel collection proudly speaks up against injustices in marginalized communities while also increasing mental health awareness and celebrating black and brown bodies. The current focus on Piritees apparel focuses primarily on anti-gentrification, with the brand being used to raise money for New York-based anti-gentrification organizations.

Drawing from her background as a native Harlemnite, Bibi has felt the effects of gentrification first-hand as she witnessed the changes happening in her beloved El Barrio neighborhood. This was the major influence on the Piritees apparel, as all of the pieces offered by the brand carry an anti-gentrification message. T-shirts offered by Piritees apparel feature designs that liken gentrification to warfare and even offer a threat of brujeria to gentrifiers.
Trend Themes
1. Anti-gentrification Apparel - The trend of anti-gentrification apparel offers opportunities for brands to support marginalized communities and advocate for social justice.
2. Increasing Mental Health Awareness - The trend of increasing mental health awareness in apparel can lead to innovative designs that promote well-being and destigmatize mental health challenges.
3. Celebrating Black and Brown Bodies - The trend of celebrating black and brown bodies through apparel creates opportunities for inclusive fashion and representation in the industry.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on the trend of anti-gentrification apparel by creating collections that support community causes and raise awareness.
2. Social Justice Organizations - Social justice organizations can collaborate with apparel brands to raise funds and create awareness for anti-gentrification initiatives.
3. Mental Health Advocacy - The mental health advocacy industry can partner with apparel brands to promote mental health awareness through clothing designs and campaigns.
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