Born as a means of self-expression, Piritees apparel places an emphasis on pioneering clothing for the "bold, unapologetic, and multifaceted person." Founded by Sandra Martinez, also known as 'Bibi,' this apparel collection proudly speaks up against injustices in marginalized communities while also increasing mental health awareness and celebrating black and brown bodies. The current focus on Piritees apparel focuses primarily on anti-gentrification, with the brand being used to raise money for New York-based anti-gentrification organizations.
Drawing from her background as a native Harlemnite, Bibi has felt the effects of gentrification first-hand as she witnessed the changes happening in her beloved El Barrio neighborhood. This was the major influence on the Piritees apparel, as all of the pieces offered by the brand carry an anti-gentrification message. T-shirts offered by Piritees apparel feature designs that liken gentrification to warfare and even offer a threat of brujeria to gentrifiers.
More Stats +/-
Social Change-Promoting Handbag Designs
Latina-Owned Hair Care Startups
Latina Hair-Embracing Campaigns
Latino Balloon Bouquets
Latina Cosmetic Collections
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.