The most recent Pinturas Pinco campaign is clever in too many ways to count. Handled by Venezuelan agency La Cancha, the campaign shows houses that seem to literally be in tears. The reason why this campaign blows my mind is simple; Pinturas Pinco is house paint that prevents humidity, and when humidity in the home is too high, condensation leaks from the windows.
The "tears" of these horrified houses are actually leaked condensation, tying the entire Pinturas Pinco campaign together perfectly.
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