Sparkling wines are usually associated with special events and occasions, but the PINK Prosecco sparkling wine is positioned as a more accessible option that can be enjoyed virtually anytime. The wine features a blend of Glera and Pinot Noir grapes, and is stored for a minimum of 14 weeks after pressing to ensure it has a delicious flavor, fruity aroma and proper perlage. The bright pink refreshment is sure to be a hit amongst consumers looking to enhance their regular schedule.
CEO Paul Anthony Gidley spoke further on the PINK Prosecco sparkling wine saying, "There’s clear demand in the market for a strong PINK Prosecco brand and there’s definitely opportunity for drinks buyers to capitalise on the new trend to drive sales and repeat custom. There’s a real buzz about PINK Prosecco on social media and it is set to bring a welcome highlight to the end of 2020."