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Zachary Boyd Reveals His Sensitive Side in Afghanistan

 - May 14, 2009   Updated: Jun 14 2011
References: nytimes & lezgetreal
Specialist Zachary Boyd was caught with his pants down in Kunbar Province, Afghanistan.

The New York Times dedicated the front page of today's paper to the pink, floral-printed skivvy-wearer. Zachary Boyd didn't have time to put on his pants or boots as he rolled out of his bunk to help his platoon mates defend their firebase.

What a heroic and sensitive way to start the day!

Implications - There exists many stereotypes in society pertaining to the ways in which certain groups of individuals are supposed to behave. Oftentimes these conventions are challenged in ways that consumers find entertaining and endearing. Companies and businesses will benefit by challenging such standards because they will distinguish themselves from other organizations. A group of consumers is much more likely to take notice of a company that goes against the grain.