Shareable Appetizer Buckets

Subway Debuted Pigs in Blankets Sharing Bucket for the Holidays

Based on research that says half of the UK thinks pigs in blankets are the best festive food, Subway released a Pigs in Blankets Sharing Bucket.

The limited-edition Pigs in Blankets Sharing Bucket features 50 mini bacon-wrapped sausages from Subway and they will be available at select restaurants for just one day only this holiday season. As part of its research, Subway also concluded that 32% of Brits say that pigs in blankets are acceptable to eat for breakfast, lunch and dinner during the holiday season. What's more, a large percentage of people will be participating in Friendsmas events and will be looking for simple ways to take the stress out of holiday cooking and entertaining.

Fortunately for those who miss out on this opportunity—or those who simply can't get enough pigs in blankets—select Subway restaurants will be offering individual Pigs in Blankets Pots nationwide until early January 2024.

Festive Food Sharing
Subway released a Pigs in Blankets Sharing Bucket based on research that found half of the UK thinks pigs in blankets are the best festive food.
Convenient Holiday Entertaining
People participating in Friendsmas events will be looking for simple ways to take the stress out of holiday cooking and entertaining, creating an opportunity for Subway's Pigs in Blankets Sharing Bucket.
Extended Holiday Offering
For those who miss out on the limited-edition Pigs in Blankets Sharing Bucket, select Subway restaurants will be offering individual Pigs in Blankets Pots nationwide until early January 2024.

Sectors Adopting This

Fast Food
Subway's release of a limited-edition Pigs in Blankets Sharing Bucket taps into the festive food trend, providing a unique offering in the fast food industry.
Catering
The convenience of Subway's Pigs in Blankets Sharing Bucket creates an opportunity for catering services to offer holiday-inspired appetizer buckets for events and gatherings.
Food Delivery
The popularity of festive food sharing during the holiday season presents an opportunity for food delivery services to partner with restaurants and offer specialized sharing buckets like Subway's Pigs in Blankets Sharing Bucket.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 12%
Freshness 22%