The design of the pickup truck vehicle is not traditionally associated with being luxurious, but the Mercedes-Benz Concept X-CLASS intends to change this. Set to launch in key markets around the world including South Africa, Australia, Latin America and Europe next year, the Mercedes-Benz Concept X-CLASS is a cut above the traditional pickup.
The Mercedes-Benz Concept X-CLASS is outfitted with seating space for five, ample cargo room and a versatile drive system that's intended to get results when driving for business or pleasure.
The pickup truck vehicle is an attractively designed automobile that's intended to blend the varying needs of consumers when it comes to driving the family around and living an urban lifestyle. The Mercedes-Benz Concept X-CLASS is set to launch in late 2017.
What's Driving This Trend
- Luxury Pickup Trucks
- Disruptive innovation opportunity: Creating more premium and luxurious features in pickup trucks to target affluent consumers.
- Versatile Drive Systems
- Disruptive innovation opportunity: Developing versatile drive systems that cater to both business and leisure purposes in vehicles.
- Family-friendly Urban Vehicles
- Disruptive innovation opportunity: Designing pickup trucks that meet the demands of both urban living and family transportation needs.
Who This Affects Most
- Automotive
- Disruptive innovation opportunity: Introducing luxury and premium features in pickup trucks to cater to a new market segment of affluent consumers.
- Transportation
- Disruptive innovation opportunity: Creating versatile drive systems that can be applied not only to pickup trucks but also to other types of vehicles.
- Urban Living
- Disruptive innovation opportunity: Developing pickup trucks that are specifically designed to cater to the needs of urban dwellers and families in a crowded city environment.
