Pringles is introducing a special edition Pickle Rick flavor based on a hit episode from Rick and Morty. The crisps reference an episode where Rick turns himself into a pickle to avoid family therapy, and boast packaging that depicts the mad scientist as a pickle.
The Pringles Pickle Rick crisps are set to begin appearing in grocery stores early next year, offering a fun way for fans of the show to add to their collection.
The collectible crisp flavor inspired by the award-winning series is helping to kick off a 2020 partnership with Adult Swim and Rick and Morty, and fans can expect to see a 30-second Big Game spot during the second quarter.
Image Credit: Kellogg's
Why This Trend Is Growing
- Limited Edition Snack Collaborations
- The collaboration between Pringles and Rick and Morty demonstrates the trend of leveraging popular TV shows to create limited edition snack flavors and packaging.
- Collectible Food Products
- The introduction of Pringles Pickle Rick crisps highlights the trend of creating collectible food products that appeal to fans of a particular show or franchise.
- Brand Partnerships in Entertainment
- The partnership between Pringles and Adult Swim for the Rick and Morty collaboration showcases the trend of brands collaborating with entertainment properties to create unique marketing opportunities.
Industries Being Reshaped
- Snack Food Industry
- The snack food industry can explore partnerships with popular TV shows to create limited edition flavors and attract new customers.
- Consumer Goods Industry
- Consumer goods companies can capitalize on the trend of collectible food products to drive sales and engage with fans of specific franchises.
- Advertising and Marketing Industry
- The collaboration between Pringles and Adult Swim demonstrates the potential for brands in the advertising and marketing industry to create innovative campaigns by partnering with popular entertainment properties.
