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Sultry Sports Photography

Photographer Cecilia Austin Captures Alluring Athleticism

— July 15, 2011 — Lifestyle
San Francisco-based portrait and fashion photographer Cecilia Austin’s latest editorial is the perfect example of how to execute a smooth story-based editorial armed with a talented and flexible model, a skilled stylist, and a strong shooting location.

As a photographer, Cecilia Austin has been on a roll in the last few months. Her work has been published in Carne Magazine, Le Grand Mag, and Vogue Italia selected her as 1 of 100 photographers whose work will be exhibited in Milan for this September's major Vogue’s ‘Fashion Night Out' party.

For this shoot, photographer Cecilia Austin teamed up with Jennifer Humphrey of FORD models LA for the editorial, entitled ‘Sports Chic.’  Styled by Alanna Anderson, the shoot is a testament to the excitable nature of strength and sensuality. “Fitness wear and fashion are two worlds that usually don’t go together,” Anderson told the Ben Travato Blog. “I liked the idea of a high-fashion woman working out at the gym. The kind that refuses to take her heels off even at the gym!”

If this shoot is any indication of her skills as a photographer, Cecilia Austin has a bright future in the fashion world.

Implications - One of the most effective ways a company can garner attention for its brand is by featuring sexually charged advertising. By eschewing the conventions by which most advertisers are traditionally bound, the company shows a willingness to think outside of the box and develop its own aesthetic. The ad stands a good chance of attracting interest from consumers, critics of the ad’s sexually charged nature, and a controversy hungry media.
Trend Themes
1. Sultry Sports Photography - Photographers can experiment with a sexy twist on traditional athletic fashion photography to stand out and attract attention.
2. Fashion and Fitness - There is room for high-fashion and fitness wear to overlap, offering opportunities for collaborations and innovative designs.
3. Story-based Editorials - Photographers can create compelling visuals by telling a story through their editorial shoots, combining strong shooting locations, skilled models and stylists.
Industry Implications
1. Fashion Retail - Fashion brands can borrow inspiration for innovative shoots that merge traditional athletic wear and high fashion attire.
2. Fitness Industry - Fitness brands can explore opportunities for high fashion and fitness wear collaborations to offer new product lines.
3. Photography Services - Professional photographers can offer story-based editorial shoots that offer a seamless blend of fashion and sportswear, leading to a unique selling point.
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