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Off-Runway Photoblogs

Tommy Ton Captures Emerging Street Fashions

— September 27, 2009 — Pop Culture
The street style fashion images in this gallery were captured by renowned photographer Tommy Ton. Ton rose to fame with his Jak & Jil blog, which documented world class fashion shows and is known for his eye for designer brands.

Tommy Ton, who recently replaced Scott Schumanis as the new street photographer for Style.com, is a well-respected and trusted name in the industry, and is at the very pulse of street style. His photoblogs are an ideal medium to gauge emerging fashion trends.
Trend Themes
1. Street Style Photography - Street style photography presents an opportunity for photographers and fashion brands to capture emerging fashion trends in a more authentic and accessible way.
2. Personal Style Documentation - Artists and bloggers can capitalize on the trend of personal style documentation by creating photoblogs to showcase their unique fashion choices and inspire others.
3. Fashion Trend Analysis - Fashion industry professionals can leverage photoblogs like Tommy Ton's to analyze street style trends and incorporate them into their own designs and collections.
Industry Implications
1. Photography - The rise of off-runway photoblogs creates opportunities for photographers to showcase their skills and build their brand by capturing street fashion.
2. Digital Media and Blogging - The popularity of off-runway photoblogs opens up opportunities for digital media platforms and bloggers to curate and share street style fashion content with a wider audience.
3. Fashion and Apparel - Fashion brands can use street style photoblogs as a source of inspiration and market research to identify emerging trends and connect with a fashion-conscious audience.
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