Instagram has released a new feature that focuses on creating photo slideshows users can share with friends and family called 'Instagram Stories.' Similar to Snapchat, consumers can upload photos from their smartphone album to share different parts of their day in a chronological fashion. The entire slideshow self-destructs after a 24-hour period with the ability to add edits and filters to the different photos and videos.
Rather than having the 'Instagram Stories' show up in the platform's traditional photo feed, Instagram is providing a separate identification system to watch the slideshows. When a follower uploads an image to their 'Instagram Stories,' the update will appear at the top of the user's feed and be identifiable with a colored ring encircling the follower's profile image. The updates will appear horizontally, rather than vertically.
Stories can be further customized with drawings, texts and emojis.