The Phoenix International Media Center Looks Like a Sports Stadium

 - Aug 22, 2011
References: & coolhunting
With the recent rapid growth and urbanization happening in China spurred by the 2008 Olympics, it's clear that things have not slowed down yet; the latest architecture project, Phoenix International Media Center, has met its halfway mark in construction. The project, which will be completed in 2012, is as impressive a structure as the Universaide Sports Center or even Herzog and De Meuron’s Bird’s Nest Olympic Stadium. Funnily enough, the Phoenix International Media Center is not actually a stadium, even though it looks like one.

Designed by BIAD UFo, a firm based in China, the Phoenix International Media Center is actually being built for a powerful and large satellite TV provider. Reminiscent of a sea sponge or jellyfish, its netted donut shape is also rather futuristic.