Designed by Chris Trivizas, the Philab Cosmetics packaging is simplicity in the best form.
The company's name is derived from the Greek letter 'Phi,' which is known as the "golden ratio." Focusing on the symbol, the Philab Cosmetics boxes feature a deep off-cream color that pops out against the dark regal purple package.
Chris Trivizas's Philab Cosmetics package design comprises four different categories: cleanse, protect, prevent and correct. Each category has a specific pattern for it. Cleanse has the pattern of a wave, which is symbolic of the purity of water and Protect is a cube. According to Trivizas, "It is a geometrical 'hug,' a basic symbolism of protection." Prevent uses a simple pattern as it is an easy product to use and Correct is given a nature-inspired pattern, which creates an illusion of trees and healing.
Why This Trend Is Growing
- Symbolic Packaging
- Explore the potential of incorporating symbolism in packaging design.
- Personalized Packaging
- Create packaging designs that cater to specific categories of products or customer needs.
- Nature-inspired Packaging
- Design packaging that imitates nature's beauty and its healing effects on the human mind and body.
Industries Being Reshaped
- Cosmetics Industry
- Cosmetic brands can incorporate innovative packaging to distinguish themselves from competitors.
- Design Industry
- Design firms can explore the trend of incorporating symbolism, personalization, and nature-inspired patterns in their packaging designs.
- Health and Wellness Industry
- Brands can create packaging designs that promote the healing effects of natural ingredients, using nature-inspired patterns in their packaging
