British artist Damien Hirst recently opened a new restaurant titled 'Pharmacy 2,' located at the Newport Street Gallery in Vauxhall, London. The theme of the restaurant is a direct reflection of the name -- a pharmacy.
With bright lights and a bold color scheme, the entire eatery is covered with images of colorful pills and medical logos such as a the over-sized cross, which can be noted on first aid kits and other medical accessories. The interior also features colorful bar stools topped with pill-shaped seats, large pills printed onto the floor and artwork that showcases more colorful pills. The overall theme might sound a little overwhelming, but the eatery has a rather cheerful charm about it and the flamboyant colors simply add to the venue's appeal.
Pharmacy 2 takes a literal approach to Hirst's 1992 artwork, which was simple titled 'Pharmacy.'
Why This Trend Is Growing
- Pharmacy-themed Hospitality
- Incorporating medical themes in restaurants or hotels could be an innovative trend to explore.
- Theme Restaurant Innovation
- Developing eateries with unique and striking themes could garner interest and offer new experiences for customers.
- Art-inspired Food Venues
- Mixing art with hospitality could be a trend to pursue for those looking to differentiate their businesses from competitors.
Industries Being Reshaped
- Hospitality
- The hospitality industry has an opportunity to create unique experiences by incorporating novel themes like a pharmacy.
- Fine Art
- The art industry can inspire new ventures by creating spaces that merge art and food to offer more immersive experiences for visitors.
- Food and Beverage
- The food and beverage industry has a chance to differentiate itself by integrating unconventional themes like a pharmacy into restaurants.
