The 'Pharmacy 2' is a Colorful Eatery Designed by Damien Hirst
References: dezeen & luxurylaunches
British artist Damien Hirst recently opened a new restaurant titled 'Pharmacy 2,' located at the Newport Street Gallery in Vauxhall, London. The theme of the restaurant is a direct reflection of the name -- a pharmacy.
With bright lights and a bold color scheme, the entire eatery is covered with images of colorful pills and medical logos such as a the over-sized cross, which can be noted on first aid kits and other medical accessories. The interior also features colorful bar stools topped with pill-shaped seats, large pills printed onto the floor and artwork that showcases more colorful pills. The overall theme might sound a little overwhelming, but the eatery has a rather cheerful charm about it and the flamboyant colors simply add to the venue's appeal.
Pharmacy 2 takes a literal approach to Hirst's 1992 artwork, which was simple titled 'Pharmacy.'
With bright lights and a bold color scheme, the entire eatery is covered with images of colorful pills and medical logos such as a the over-sized cross, which can be noted on first aid kits and other medical accessories. The interior also features colorful bar stools topped with pill-shaped seats, large pills printed onto the floor and artwork that showcases more colorful pills. The overall theme might sound a little overwhelming, but the eatery has a rather cheerful charm about it and the flamboyant colors simply add to the venue's appeal.
Pharmacy 2 takes a literal approach to Hirst's 1992 artwork, which was simple titled 'Pharmacy.'
Trend Themes
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Pharmacy-themed Hospitality — Incorporating medical themes in restaurants or hotels could be an innovative trend to explore.
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Theme Restaurant Innovation — Developing eateries with unique and striking themes could garner interest and offer new experiences for customers.
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Art-inspired Food Venues — Mixing art with hospitality could be a trend to pursue for those looking to differentiate their businesses from competitors.
Industry Implications
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Hospitality — The hospitality industry has an opportunity to create unique experiences by incorporating novel themes like a pharmacy.
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Fine Art — The art industry can inspire new ventures by creating spaces that merge art and food to offer more immersive experiences for visitors.
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Food and Beverage — The food and beverage industry has a chance to differentiate itself by integrating unconventional themes like a pharmacy into restaurants.
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