The Phantom lineage of boardshorts has already reaped many awards and garnered much acclaim; however the introduction of the new Phantom JJF Elite is set to further cement the Phantom's superiority among boardshorts. These shorts are Hurley's first ever signature athlete boardshorts, and bear the design influence of Hawaiian surfing phenomenon John John Florence.
The Phantom JJF Elite features a Livewire waistband that offers dynamic movement response and a secure fit that hold up in powerful conditions. A double layer of 60% stretch fabric enables uninhibited movement in the waistband.
The boardshorts bring together these high-tech features with a jaw-droppingly beautiful and intricate appearance, with the shorts covered in a spectacular pattern of what can only be described as a clump of spider webs, lightning or neural networks, whatever strikes your fancy.
The Phantom JJF Elite is available for purchase on Hurley's website and select Hurley retailers.
Why This Trend Is Growing
- High-tech Boardshorts
- Opportunity for further innovation in boardshorts by integrating dynamic movement response and secure fit features.
- Signature Athlete Apparel
- Potential for other clothing brands to collaborate with athletes and create signature apparel lines.
- Intricate Design Patterns
- Growing demand for unique and visually stunning patterns on clothing items like boardshorts.
Industries Being Reshaped
- Surfing Apparel
- Opportunity for surf clothing brands to incorporate high-tech features and collaborate with athletes to enhance performance.
- Outdoor Sports Equipment
- Potential for innovation in other outdoor sports equipment to enhance movement response and fit for athletes.
- Fashion and Apparel
- Rising trend of intricate design patterns in the fashion industry, opening doors for unique collaborations and visually stunning products.
