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Breezy Golf Headquarters

The New PGA Tour HQ was Designed by Foster + Partners

— January 24, 2018 — Art & Design
One of the great pleasures of golfing is getting to spend the day outdoors, so the new PGA Tour HQ in northeast Florida aims to replicate that feeling. The building, which was designed by British architecture firm Foster + Partners, features a large covered atrium that leaves plenty of space for warm breezes to pass through.

Fittingly, the new PGA Tour HQ is clad in white, a reference to the color of golf balls. Further, the building sits at the edge of a large, tranquil pond, which serves as a metaphor for hazards on the course. Depending on one's read, that pond and the building's position in relation to it could mean that the PGA Tour has cleared its obstacles or that there are many more to come on the horizon.
Trend Themes
1. Indoor-outdoor Integration - Designing buildings that seamlessly blend the indoors and outdoors to create immersive and refreshing environments.
2. Metaphorical Architecture - Exploring architectural design that symbolically represents the identity, purpose, or values of an organization or industry.
3. Natural Element Incorporation - Incorporating natural elements and features into the design of buildings to create a harmonious and sustainable environment.
Industry Implications
1. Architectural Design - Architecture firms can leverage indoor-outdoor integration and metaphorical design elements to create unique and engaging structures for clients.
2. Sports Facilities - Developers of sports facilities can incorporate natural elements into their designs to enhance the overall experience and create a more sustainable environment.
3. Hospitality and Resort Design - Designers specializing in hospitality and resort projects can explore metaphorical architecture to create memorable and visually striking spaces that align with the client's brand.
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