180 the Store worked with Aneeth Arora to create the Pero collection that gives two iconic footwear silhouettes three unique iterations. The Pero collection is comprised of reworked versions of adidas' Stan Smiths and Burkenstock's Arizona sandals. There is a deep focus on traditional textile techniques and Indian craftsmanship -- with each of the footwear models adorned in details such as upcycled fabric materials, crocheted flowers and delicate embellishments.
There is a careful application of the different forms of fabric choices, as the details embroidery emphasize the selected fabric to elevate the minimal silhouettes. Both of the styles are available now, with the Stan Smith iterations priced at $924 and the Crochet Birkenstocks priced at $624 and $726 -- all of which will be exclusively available at 180 the Store.
Key Themes Behind This Trend
- Fabric-embroidered Footwear
- Disruptive innovation opportunity: Explore incorporating traditional textile techniques and craftsmanship into footwear design.
- Upcycled Fabric Materials
- Disruptive innovation opportunity: Develop sustainable footwear options by repurposing and upcycling fabric materials.
- Delicate Embellishments
- Disruptive innovation opportunity: Experiment with adding intricate and delicate embellishments to footwear designs for unique and high-end offerings.
Where This Applies
- Fashion Industry
- Disruptive innovation opportunity: Introduce fabric-embroidered footwear as a new trend in the fashion industry.
- Sustainable Fashion Industry
- Disruptive innovation opportunity: Incorporate upcycled fabric materials in footwear to cater to the growing demand for sustainable fashion.
- Luxury Footwear Industry
- Disruptive innovation opportunity: Integrate delicate embellishments into high-end footwear designs to attract luxury consumers seeking unique and exclusive products.
