Pepsi's Super Bowl Ad Will Star Steve Carell
Ellen Smith — January 24, 2019 — Pop Culture
References: adweek
Consumers are finally getting some answers about Pepsi's Super Bowl ad spots, as the iconic drink brand has released two mysterious trailers that hint toward the highly anticipated commercial.
In the ad's teaser, Steve Carell is seen sitting at the bar of a diner. He's reading a script and of course, drinking a Pepsi. The beloved actor reads through the script, and bursts out laughing. It can be assumed that consumers are expected to believe Carell is looking at his lines for the Super Bowl ad for the first time. After the actor has finished laughing, he looks directly into the camera and says, "maybe," only furthering the mystery behind the contents of this ad.
In the ad's teaser, Steve Carell is seen sitting at the bar of a diner. He's reading a script and of course, drinking a Pepsi. The beloved actor reads through the script, and bursts out laughing. It can be assumed that consumers are expected to believe Carell is looking at his lines for the Super Bowl ad for the first time. After the actor has finished laughing, he looks directly into the camera and says, "maybe," only furthering the mystery behind the contents of this ad.
Trend Themes
1. Mysterious Trailers - Creating suspense and intrigue through teaser trailers for upcoming commercials.
2. Celebrity Endorsements - Utilizing well-known personalities to generate excitement and interest in brand advertisements.
3. Humor in Advertising - Incorporating humor as a strategy to engage and entertain consumers in commercials.
Industry Implications
1. Beverage - Innovative ways to promote and market drinks, leveraging suspenseful trailers and celebrity endorsements.
2. Advertising - Exploring new approaches to advertising that focus on humor and mystery to captivate audiences.
3. Entertainment - Opportunities to collaborate with celebrities and brands to create engaging and entertaining commercials.
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