Admit it, you can't help but chuckle when watching people falling every now and then -- as long as they don't get injured. There is something comical about the little moment of human defeat by gravity. San Giordoan decided to play off that humor for his ongoing photo series 'In Extremis,' which translates to "bodies with no regret."
Giordoan conducts comical photo shoots with women in heels who have taken a tumble and face-planted into the ground. Each woman is meticulously styled and staged with her belongings in hand because the photographer wanted to depict "the willingness of people to place their material possession before their own safety." Thus, they would rather face the wrath of falling than let their material goods be damaged.
Key Themes Behind This Trend
- Humor Photography
- Opportunity for photographers to focus on capturing humor in everyday moments such as falls.
- Material Possession Prioritization
- Opportunity for businesses to create marketing campaigns centered around the idea of prioritizing belongings over personal safety or the willingness to do so.
- Falling Prevention Technology
- Opportunity for technology companies to develop products that help prevent falls and enhance safety in daily activities.
Where This Applies
- Photography
- Photography industry has a chance to incorporate humor in their work and expand into subject matter like falls.
- Retail
- Retailers can use comical scenarios like face-plants to create marketing campaigns that promote prioritization of material possessions.
- Technology
- Technology companies can develop products that monitor and enhance safety in daily activities to reduce the likelihood of falls.
