Few may recall the 1950s fad associated with embellishing one's shoes with shiny coins, but Penny Proper remembers and plans to bring back that style with contemporary flavor. In terms of footwear, loafers never really went out of style, but the practice of storing your public pay telephone dime in the little leather pocket did die out, only to come back in bright colors.
The Canadian company enlisted the help of Marc Berchold to design the penny-sized (because wearing pennies later replaced dimes) accessories with the trademark PP engraved on each. And old dapper fashion is given a playful second life with neon green, pink and orange coins, in addition to the classic-looking metals. Penny Proper tokens put fun back into items that had long ago become boring.
Why This Trend Is Growing
- Shoe Embellishments
- Opportunity for footwear companies to revive the trend of embellishing shoes with unique accessories.
- Nostalgic Fashion
- Opportunity for fashion brands to tap into the nostalgia of past styles and reintroduce them with a contemporary twist.
- Revitalizing Traditions
- Opportunity for companies to bring back forgotten fashion practices and give them a modern update to appeal to new audiences.
Industries Being Reshaped
- Footwear
- Disruptive innovation opportunity for shoe companies to incorporate unique and playful embellishments into their designs.
- Fashion
- Disruptive innovation opportunity for fashion brands to revive old fashion trends and create a nostalgic appeal to attract customers.
- Accessories
- Disruptive innovation opportunity for accessory brands to create unique, eye-catching additions that can be added to various fashion items, including shoes.
