Penn State Berkey Creamery partnered up with Pen State Bakery to expand its line of individually packed and convenient ice cream sandwiches. The grab-and-go sandwich treat company is the largest university creamery in the United States.
Students and ice cream sandwich fans can now choose among an additional 12 cookie and ice cream combinations. Designed to be offered monthly over the course of a year, each month sees three available flavors packaged in individual portions. One featured flavor includes Lion S'mores ice cream on double-dark chocolate cookies.
The two operations teamed up to offer the ice cream sandwiches in the creamery's Penn State campus retail store, the university dining commons, the Commonwealth Campus stores, and through the creamery's website for shipment anywhere in the continental U.S.
Image Credit: Penn State Berkey Creamery
Why This Trend Is Growing
- Individually Packed Treats
- Opportunities for creating individualized and packaged treats as a convenience-driven solution.
- Monthly Rotating Menus
- Innovation opportunity focused on providing easier access to a variety of flavors on a monthly rotating menu basis.
- University-branded Food Products
- Innovators can explore offering university-branded food products as a market differentiation strategy.
Industries Being Reshaped
- Food and Beverage
- Companies within the food and beverage industry can explore developing easier and convenient packaging solutions for their products.
- Hospitality and Tourism
- Innovators in the hospitality and tourism industry can consider offering rotating menus of local treats for tourists as an experience-driven perk.
- Education
- Universities and other educational institutions can explore offering branded food products as a merchandising and loyalty-building opportunity.
