Bimbo Bakeries has teamed up with the Sorrisa Group to create the new Entenmann's Ice Cream Sandwiches lineup.
For those unfamiliar, Entenmann's is an American company best known for making baked goods like Black & White Cookies and Powdered Donuts. Now the brand is branching out into the frozen desserts space with a lineup of ice cream sandwiches inspired by some of its signature treats. In total, the new Entenmann's Ice Cream Sandwiches come in six different varieties, including Brownie Cookie Salted Caramel Ice Cream Sandwiches, Chocolatey Glazed Cookie Donut Salted Caramel Ice Cream Sandwiches, and Chocolate Chip Cookie Ice Cream Sandwiches.
The new ice cream sandwiches are a Walmart exclusive and can be found now in the freezer aisle.
Image Credit: Entenmann's
What's Driving This Trend
- Bakery-based Frozen Treats
- There is an opportunity for other baked goods companies to expand into the frozen dessert space by creating their own unique ice cream sandwich combinations.
- Collaborative Product Development
- Partnerships between companies in different food industries can yield innovative and unique product offerings.
- Exclusive Retail Offerings
- Retailers can entice customers with exclusive product offerings that are not available elsewhere.
Who This Affects Most
- Bakery
- The bakery industry can expand into the frozen dessert space by creating their own unique ice cream sandwich combinations.
- Ice Cream
- The ice cream industry can collaborate with baked goods companies to create unique frozen treats that combine their expertise in complementary areas.
- Retail
- Retailers can partner with food brands to offer exclusive product offerings that differentiate them from competitors.
