In yet another fashion campaign that keeps it in the family, Hollywood star Penelope Cruz and her sister Monica star in Mango’s new Spring/Summer 2009 ad campaign for the limited collection Penélope & Mónica Cruz for MNG.
Monica and Penelope Cruz have been designing a special collection for Mango and starring in its ad campaign for the past few seasons.
Check out more Penelope Cruz features and ad campaigns with family members below.
Implications - Consumers are becoming more connected with popular culture more than ever before. Products that feature a figure in the media are appealing to those who desire a closer connection to their favorite characters. Companies trying to a appeal to a wider audience could hone in on this element when coming out with their newest items.