A cycling combination set called the Pedal Brain offers both hardware and software for the avid biker. The Pedal Brain includes an iPhone accessory and two applications for complete biking experience.
Included in the Pedal Brain set are a handlebar-mounted iPhone case, an iPhone application and a web-ready application. The ANT+ wireless protocol, something utilized in power-meters and heart-rate monitors, allows the Pedal Brain’s case to communicate with the applications. Bikers can view and share analytics and graphs of their riding as well as receive ‘coaching’ through subscription by bike trainers.
Key Themes Behind This Trend
- Connected Cycling
- Opportunity for businesses to develop innovative devices and apps that integrate with bikes and enhance the cycling experience.
- Data-driven Fitness
- Potential to create new services and products that use advanced analytics and sensors to provide in-depth performance tracking for cyclists.
- Personalized Training
- Disruptive innovation opportunity in offering subscription-based coaching services tailored to individual cyclists through mobile apps and web platforms.
Where This Applies
- Sports Technology
- Potential for companies to create cutting-edge cycling gadgets and accessories that leverage technology to improve performance and safety.
- Mobile Applications
- Opportunity for developers to design smartphone apps that integrate with cycling accessories, providing riders with real-time data analysis and personalized training programs.
- Fitness Wearables
- Disruptive innovation potential in developing wearable devices specifically tailored for tracking and monitoring the fitness metrics of cyclists.
