Paul & Shark Joins LQQK Studio on a Collection for SS19
References: paulshark.it & highsnobiety
Italian fashion label Paul & Shark joins forces with Brooklyn-centric brand LQQK Studio on a collection designed for the Spring/Summer 2019 season. The capsule features 26 pieces in total, all of which are crafted carefully in Italy -- notably, this also marks Paul & Shark's second collaborative project ever. The collection is comprised of silhouettes such as graphic t-shirts, polo shirts, caps, sweaters, overalls, jackets, and more.
The overall design aesthetic that the range adopts stems from a nautical theme translated on streetwear structures. A standout item in the range highlights the key jacket and bib that are constructed using 'Typhoon 20000, which is a signature fabric material by Paul & Shark -- it boasts waterproof and windproof elements. Another notable component of the range is the graphic tees that highlight Paul & Shark's historic visuals and LQQK Studio's flipped screen-printed coloration.
The overall design aesthetic that the range adopts stems from a nautical theme translated on streetwear structures. A standout item in the range highlights the key jacket and bib that are constructed using 'Typhoon 20000, which is a signature fabric material by Paul & Shark -- it boasts waterproof and windproof elements. Another notable component of the range is the graphic tees that highlight Paul & Shark's historic visuals and LQQK Studio's flipped screen-printed coloration.
Trend Themes
1. Nautical-themed Streetwear - Disruptive innovation opportunity: Incorporating nautical-inspired elements into streetwear designs to create a unique and eye-catching aesthetic.
2. Collaborative Fashion Collections - Disruptive innovation opportunity: Partnering with other brands to create limited-edition collections that appeal to a broader audience and generate buzz.
3. Signature Fabric Materials - Disruptive innovation opportunity: Developing and promoting specialized fabric materials that offer enhanced performance features, such as waterproof and windproof properties.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating unique themes and collaborations to create distinctive fashion collections that stand out in the competitive industry.
2. Streetwear - Disruptive innovation opportunity: Exploring unconventional design inspirations, such as nautical themes, to redefine the streetwear aesthetic and attract new consumer segments.
3. Textile Manufacturing - Disruptive innovation opportunity: Researching and developing fabric materials with advanced properties, such as waterproof and windproof capabilities, to meet evolving consumer needs and preferences.
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