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Tropical Tequila Flavors

This Fruit-Flavored Tequila from Patrón Citrónge is Perfect for Summer

— June 24, 2015 — Marketing
Patrón Citrónge Mango is unveiled just in time to kick off the summer season. Mexico is famous for its tequila but it is also the top global producer of fruits, which makes this fruit-flavored tequila a must-have for summer cocktails.

This refreshing summer spirit is made from top-quality Ataulfo Mexican mangos. The Patrón Citrónge Mango is the third addition to the Patrón liqueurs line, which also includes orange and lime. This is the most exotic flavor of the three and is sure to satisfy a tropical flavor craving during the summer.

Each bottle of tequila is corked for freshness and packaged in a white label with yellow-orange writing to reflect the fresh mango flavor. The refreshing taste of mango is paired with a hint of citrus, pineapple and peach flavor to bring out a fusion of tropical tastes.
Trend Themes
1. Fruit-flavored Tequila - Opportunity for creating innovative fruit-infused tequila flavors to cater to the demand for unique and refreshing alcoholic beverages.
2. Summer Cocktails - Opportunity to develop and market ready-to-drink tropical cocktail mixes that incorporate fruit-flavored tequila as a key ingredient for summer gatherings and parties.
3. Exotic Liqueurs - Opportunity to expand the market for exotic liqueurs by introducing unique and culturally inspired flavors like mango, orange, and lime into the beverage industry.
Industry Implications
1. Alcohol and Spirits - Opportunity for distilleries and spirits manufacturers to capitalize on the growing popularity of flavored tequilas and offer a wider range of options to consumers.
2. Beverage - Opportunity for beverage companies to create innovative branding and packaging solutions that highlight the tropical flavors of fruit-infused tequila and target the summer market.
3. Hospitality and Entertainment - Opportunity for bars, restaurants, and nightlife establishments to feature fruit-flavored tequila in their drink menus, attracting customers looking for unique and refreshing seasonal beverages.
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